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	<title>Byte-Sized</title>
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	<link>http://rachelmc.com/blog</link>
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		<title>50 Lessons in the Business of Design</title>
		<link>http://rachelmc.com/blog/2012/01/50-lessons-in-the-business-of-design/</link>
		<comments>http://rachelmc.com/blog/2012/01/50-lessons-in-the-business-of-design/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:50:44 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=308</guid>
		<description><![CDATA[Lesson 1: Restarting fixes a lot of things.]]></description>
			<content:encoded><![CDATA[<ol>
<li>Restarting fixes a lot of things.</li>
<li>Failing that, there’s always trashing the preferences.</li>
<li>Or a clean install.</li>
<li>Email the support people.</li>
<li>Being friendly doesn’t give a vendor a pass on getting the job done well.</li>
<li>Does it reduce well?</li>
<li>Does it work in grayscale?</li>
<li>Is it logical?</li>
<li>Set mini goals.</li>
<li>Nice people aren&#8217;t always good designers.</li>
<li>Good designers aren’t always nice people.</li>
<li>Student portfolios are a glimmer of potential, not a sure thing.</li>
<li>Chart a path forward, then get it done.</li>
<li>Never stop thinking critically.</li>
<li>You have to ask, or it won’t be done.</li>
<li>Don’t forget hover states.</li>
<li>Never underestimate the power of a wireframe.</li>
<li>Track your time.</li>
<li>Say thank you.</li>
<li>Get things done ahead of time.</li>
<li>When in doubt, ask, “what would be simplest?”</li>
<li>End meeting with next steps.</li>
<li>Listen to the little voice that advocates the alternative view.</li>
<li>Present three options: the safe bet, the one just outside the comfort zone, and the no-holds-barred version.</li>
<li>Even if you don’t show them, iterations and variations on a theme help you work through a problem and keep you from fixating on one element for too long.</li>
<li>Start looking and thinking about how related brands do it.</li>
<li>Sign up for competitor emails and promotions.</li>
<li>Build first, then refine.</li>
<li>Plan prep time for meetings.</li>
<li>Context, context, context. Mock it up to understand why.</li>
<li>When confronted with a layout issue, think broadly. Take a step back and think about what hasn’t been tried. Then try it.</li>
<li>Think about how it looks in four color, one color and on the office laser printer.</li>
<li>Identify problem patterns.</li>
<li>Know the client’s preferred browser and email client.</li>
<li>Be interested in them and their needs.</li>
<li>Ask, “what is it saying from a visual perspective?”</li>
<li>Proof it twice.</li>
<li>Design is a commodity.</li>
<li>Use your words: design thinking.</li>
<li>The trend effect: design trickles down.</li>
<li>Manage expectations.</li>
<li>Convey time available vs. time needed to achieve request. Is there a middle ground?</li>
<li>People respond best to requests when a deadline is mentioned.</li>
<li>Build in breaks.</li>
<li>Build in incubation time.</li>
<li>Don’t stop learning.</li>
<li>Every monitor is different.</li>
<li>Have them write it in an email.</li>
<li>Confirmation emails work too.</li>
<li>Hard work does pay off.</li>
</ol>
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		<item>
		<title>CSS3 + HMTL5: A User&#8217;s Perspective</title>
		<link>http://rachelmc.com/blog/2011/11/css3-hmtl5-usability/</link>
		<comments>http://rachelmc.com/blog/2011/11/css3-hmtl5-usability/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 05:02:12 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=289</guid>
		<description><![CDATA[Every day, millions of people visit sites that use HTML5 and CSS3. How do these technologies shape user experience?]]></description>
			<content:encoded><![CDATA[<p>Every day, millions of people visit sites that use HTML5 and CSS3, the latest standards for coding web content. What sites employ these technologies to effectively shape the user experience, and how can we create interactive content in a responsible way? Presented for UPA Iowa and AIGA Iowa.</p>
<p>
<div style="width:510px" id="__ss_10073187"> <strong style="display:block;margin:12px 0 4px"> <object id="__sse10073187" width="582" height="486"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=css3html5-102111-111108094516-phpapp02&#038;rel=0&#038;stripped_title=css3-html5&#038;userName=rachelmcclung" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"/><embed name="__sse10073187" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=css3html5-102111-111108094516-phpapp02&#038;rel=0&#038;stripped_title=css3-html5&#038;userName=rachelmcclung" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="582" height="486"></embed></object></strong></div></p>
]]></content:encoded>
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		<title>Smarter Appliances</title>
		<link>http://rachelmc.com/blog/2011/07/smarter-appliances/</link>
		<comments>http://rachelmc.com/blog/2011/07/smarter-appliances/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 13:18:36 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design thinking]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=279</guid>
		<description><![CDATA[The promise of a smart fridge is tantalizing. Magic apps to suggest dinner options! Family activity syncing! It's almost like having a kitchen robot. ]]></description>
			<content:encoded><![CDATA[<p><object width="590" height="360"><param name="movie" value="http://www.youtube.com/v/R3e5aBh7JUI&#038;hl=en_US&#038;feature=player_embedded&#038;version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/R3e5aBh7JUI&#038;hl=en_US&#038;feature=player_embedded&#038;version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="590" height="360"></embed></object></p>
<p>The promise of a smart fridge is tantalizing. Magic apps to suggest dinner options! Family activity syncing! It&#8217;s almost like having a kitchen robot. But could the nature of smart appliances reduce their useful lifespan? </p>
<p>Picture the refrigerator at your parent&#8217;s house. How old is it — 10, 20, maybe even 30 years old? Now imagine popping over to troubleshoot problems on an OS from 1981. It could be the start of VCR programming all over again.</p>
<p>The problem with having a smart appliance is that the digital component will age more quickly than the physical components that accomplish its primary functions. The smart component needs to be removable and upgradable to ensure a responsible use of resources and affordable pricing.</p>
<p>Smart appliances alone aren&#8217;t a bad thing. They have the ability to adjust their energy consumption or, in some cases, their output functions, based on external factors like time of day, temperature, and so on.</p>
<p>The real challenge is that as technology comes to things like our refrigerator, it brings every other computer problem you&#8217;ve had along with it. In the near future, appliances may be able to order groceries for you. Which is all good and well until your fridge gets a virus and orders 200 tomatoes and a dozen tubs of ricotta cheese for you.</p>
<p>The fear of the unknown should not limit what we do with our appliances, but we also need to be aware that technology can impose limits at the same time it expands possibilities. Judicious applications are welcome.</p>
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		<title>Twitter Bird Watch</title>
		<link>http://rachelmc.com/blog/2011/06/types-of-birds-on-twitter/</link>
		<comments>http://rachelmc.com/blog/2011/06/types-of-birds-on-twitter/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 18:14:14 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=268</guid>
		<description><![CDATA[Not every bird on Twitter is a high flyer.  Some insights and observations on what makes for effective interaction on the microsharing network.]]></description>
			<content:encoded><![CDATA[<p>Not every bird on Twitter is a high flyer.  Here are some insights and observations on what makes for effective interaction on the microsharing network.</p>
<h2>The Used Car Salesman</h2>
<p>Peddling goods or services all the time? Better to back off — no one wants to interact with a virtual used car salesman. Twitter isn&#8217;t the classifieds, and using every tweet to announce a special deal or push a product can be a turn off.</p>
<h2>The Lifestreamer</h2>
<p>There is a time and place for sharing all the little details of your life, and the occasional personal anecdote can add spice to your tweets. But a play-by-play update of the horrible flu virus ravaging your family might better be left unsaid.</p>
<h2>The Pre-Packaged Publisher</h2>
<p>It&#8217;s easy to click the sparkly &#8220;Tweet this!&#8221; buttons on other news and shopping sites, but how many people want to click on tweets that are obviously pre-written? Put your own spin on soundbites published from other sites to make the content more personalized.</p>
<h2>The Read-Only Lurker</h2>
<p>The lurker uses Twitter as a source of information but rarely contributes their own thoughts or insights. Hitting the retweet button is a great way to emerge from the shadows. Dare to share an opinion or two.</p>
<h2>The Mystery Guest</h2>
<p>It&#8217;s hard to tell who&#8217;s behind that profile when the picture is the default Twitter egg. Is it a real person or a spambot? Show your true self, cellphone self-portraits are allowed! And avoid using a logo to represent yourself (unless you&#8217;re manning a corporate account, that is).</p>
<h2>The Authentic Self</h2>
<p>Traditional psychology theory aside,  the best way to use Twitter is to engage with an audience of like-minded people. Whether you&#8217;re into woodworking or web development, seek out others with like interests.</p>
<p>Timely, relevant snippets to web content and informed opinions will increase clout. Work to develop a curated thought process, and soon you&#8217;ll be shaping the digital landscape 140 characters at a time.</p>
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		<title>The Message and the Medium</title>
		<link>http://rachelmc.com/blog/2011/03/the-message-and-the-medium/</link>
		<comments>http://rachelmc.com/blog/2011/03/the-message-and-the-medium/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 20:11:28 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design thinking]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=231</guid>
		<description><![CDATA[It can be difficult to experience work intended for one medium when it is reproduced by medium. ]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-253" title="number_communication" src="http://rachelmc.com/blog/wp-content/uploads/2011/03/number_communication2.png" alt="" width="585" height="105" /><br />
I was recently was part of a conversation about how the experience of viewing both print and digital work can vary based on the medium it is reproduced in, on screen or paper. One side argued that while it was easy to view interactive work in its original context, print pieces should only be evaluated in person, on paper. The opposite side argued that while medium can be limiting, good work should be able to transcend its medium. This led me to explore the question: how does the medium affect user perception?</p>
<h2>the nature of interactive work</h2>
<p>Interactive work is intended to exist on screen. The luminosity of the screen and the wide color range of the RGB model make it difficult to reproduce a visual match on a printed page. The screen itself is a variable canvas. The dimensions of a website can vary widely from monitor to monitor. Technology is always evolving, and the monitors of today have better resolution than the ones from a few years ago. Even so, there is no standard for color on the screen, and each monitor displays color differently.</p>
<h2>the nature of printed work</h2>
<p>Printed work is, of course, designed on the screen, and this allows for the possibility that it may be viewed on screen again at some point (perhaps as a downloadable pdf, for example). Depending on the printing processes used, there might be elements like varnish or metallic ink that do not readily translate on screen. There is a physicality to a printed object that must be considered. The quality of the printing, the fold of the page and the experience of holding it in three dimensions all affect user perception.</p>
<p>To insist that one must experience print in person is to further limit the relevance of print in the digital era. Work should be best served by its native medium, but to remain relevant, print designers must acknowledge the limitations of the screen when sharing work.</p>
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		<title>Precious Liquids, No. 2</title>
		<link>http://rachelmc.com/blog/2011/02/precious-liquids-no-2/</link>
		<comments>http://rachelmc.com/blog/2011/02/precious-liquids-no-2/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 04:56:00 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design thinking]]></category>
		<category><![CDATA[dollars+sense]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=206</guid>
		<description><![CDATA[Continuing the exploration of the cost of critical but commonplace liquids.]]></description>
			<content:encoded><![CDATA[<p>Bottled water is ridiculously expensive, right?</p>
<p><img src="http://rachelmc.com/blog/wp-content/uploads/2010/11/580x580-no2.jpg" alt="eye drops vs bottled water" title="580x580-no2" width="580" height="550" class="aligncenter size-full wp-image-213" /></p>
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		<title>Precious Liquids, No. 1</title>
		<link>http://rachelmc.com/blog/2011/02/precious-liquids-no-1/</link>
		<comments>http://rachelmc.com/blog/2011/02/precious-liquids-no-1/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 00:33:34 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[design thinking]]></category>
		<category><![CDATA[dollars+sense]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=204</guid>
		<description><![CDATA[What does the cost of essential liquids say about our society?]]></description>
			<content:encoded><![CDATA[<p>What does the cost of essential liquids say about our society?</p>
<p><img src="http://rachelmc.com/blog/wp-content/uploads/2010/11/580x580-no11.jpg" alt="white out vs plasma" title="580x580-no1" width="580" height="550" class="aligncenter size-full wp-image-209" /></p>
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		<title>1-2-3: the Power of Sequence in Design</title>
		<link>http://rachelmc.com/blog/2010/08/1-2-3-the-power-of-sequence-in-design/</link>
		<comments>http://rachelmc.com/blog/2010/08/1-2-3-the-power-of-sequence-in-design/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 06:53:57 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[user interface design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=169</guid>
		<description><![CDATA[The key to designing good interfaces is thinking about the order in which a user approaches a task.]]></description>
			<content:encoded><![CDATA[<p>When designing interfaces, both online and offline, the placement of  the elements required to complete a task is important. Put the elements   in the wrong places, and you&#8217;re likely to frustrate the user. The key  to designing good interfaces is thinking about the order in which a user  approaches a task. A short study in two everyday tasks illustrates the  need to plan for the placement of elements in a sequence.<br />
&nbsp;</p>
<h2>when setting the timer</h2>
<p>&nbsp;<br />
Figure 1) I&#8217;m ready to set the timer. I tap the &#8220;Set/Start&#8221; button  below the label &#8220;Timer&#8221; and enter a time using the numeric keypad on  the right.</p>
<p><img title="1" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/11.jpg" alt="" width="580" height="300" /><br />
&nbsp;<br />
&nbsp;<br />
Figure 2) The time has been input, and now I need to start the timer.</p>
<p><img title="3" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/3.jpg" alt="" width="580" height="300" /><br />
&nbsp;<br />
&nbsp;<br />
Figure 3) I hit the large &#8220;Start&#8221; button to the right of the  keypad. The oven makes an error noise, and the timer does not start. Did  I do something wrong?</p>
<p><img title="4" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/4.jpg" alt="" width="580" height="300" /><br />
&nbsp;<br />
&nbsp;<br />
Figure 4) Right, I wasn&#8217;t reading. I should have pressed the  &#8220;Set/Start&#8221; button again, as the screen instructed me.</p>
<p><img title="5" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/51.jpg" alt="" width="580" height="300" /><br />
&nbsp;<br />
&nbsp;<br />
What happened here? The process breaks the sequence of numeric keypad plus enter button. Having been trained by previous experiences with numeric keypads on calculators and computer keyboards, a user would expect the start / enter button to be in close proximity to the keypad. The placement of the buttons creates a back-and-forth motion, not a  left-to-right action, and moving both forward and backward is less efficient.</p>
<p>Setting the oven timer is a five second task, but small annoyances can multiply over time and affect user perception. One solution to this problem would be to have a global start button. When in  the timer setting mode, the start button could activate the timer.</p>
<p>&nbsp;</p>
<h2>when creating a label in gmail</h2>
<p>&nbsp;<br />
Figure 1) After searching for a particular phrase, I have the  option to create a filter. In this example, my filter will  be a label  that is applied to all messages that match  the filter criteria.</p>
<p><img title="gmail-1" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/gmail-1.png" alt="" width="585" height="445" /><br />
&nbsp;<br />
&nbsp;<br />
Figure 2) I&#8217;ve created my filter. But wait, it wasn&#8217;t applied to  the messages I searched for — I should have checked the box &#8220;To also  apply filter to 1 conversation below&#8221;. The placement of the &#8220;Create  filter&#8221; button was first, so I didn&#8217;t notice this option until after the  fact.</p>
<p><img title="gmail-1" src="http://rachelmc.com/blog/wp-content/uploads/2010/08/gmail-2.png" alt="" width="585" height="445" /><br />
&nbsp;<br />
&nbsp;<br />
One solution to this would be to move the check box for applying the  filter above the &#8220;Create filter&#8221; button. But given that the other elements there are actions related to the filter creation, it should be separated from that list. Another alternative might be to have a button  that says &#8220;Create and apply filter&#8221;. Experimentation and testing would  be required to arrive at the best solution.</p>
<p>In the end, it&#8217;s easier to remember sequences that don&#8217;t work well. For every problematic sequence in everyday life, there are a dozen that go well. Now it&#8217;s your turn to share — what interface elements have you  encountered that are more complex than they need to be?</p>
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		<title>Designing Digital Covers</title>
		<link>http://rachelmc.com/blog/2010/06/designing-digital-covers/</link>
		<comments>http://rachelmc.com/blog/2010/06/designing-digital-covers/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 04:58:42 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[graphic design]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[future]]></category>

		<guid isPermaLink="false">http://rachelmc.com/blog/?p=97</guid>
		<description><![CDATA[Should album artwork be designed for the screen?]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-121" href="http://rachelmc.com/blog/2010/06/designing-digital-covers/iphone-2/"><img class="alignleft size-full wp-image-121" title="iphone" src="http://rachelmc.com/blog/wp-content/uploads/2010/06/iphone1.png" alt="iphone display" width="185" height="185" /></a>1939 was a landmark year for the music industry. Alex Steinweiss, an art director at Columbia Records, introduced the idea of cover art and created a phenomenal return on investment. Album cover art quickly became a unique identifier, communicating volumes about the music inside. Great artwork established a visual brand for a band and its fans.</p>
<p>Apple has been credited with bringing album artwork to the forefront of the digital experience by introducing Cover Flow in iTunes. Browsing through music files became more visual and recalled the analog equivalent. But a quick browse in the iTunes store reveals many tiny album covers that don&#8217;t reduce well on a digital screen. Even at slightly larger sizes, like in the Cover Flow view on an iPhone, it can be difficult to discern key information like the artist&#8217;s name and album title, and a caption is required.</p>
<p><img src="http://rachelmc.com/images/blog/album-covers-2.png" alt="album covers" width="580" height="310" /><span style="font-size:12px">Observation: covers with detailed artwork don&#8217;t reduce well.</span></p>
<p>This year, digital music sales are expected to equal cd sales, and the future of digital music demands that the cover adapt well to the medium. Are album covers still being designed for a print medium when the digital version has the same market share?</p>
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		<title>Design Process Map: From Start to Finish</title>
		<link>http://rachelmc.com/blog/2010/05/design-process-map/</link>
		<comments>http://rachelmc.com/blog/2010/05/design-process-map/#comments</comments>
		<pubDate>Fri, 07 May 2010 12:15:06 +0000</pubDate>
		<dc:creator>Rachel McClung</dc:creator>
				<category><![CDATA[graphic design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[design thinking]]></category>

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		<description><![CDATA[Every project starts with ideas. But what happens between the initial concept and the finished product?]]></description>
			<content:encoded><![CDATA[<p><img src="http://rachelmc.com/blog/wp-content/uploads/2010/05/design_process-v2.png" alt="" title="design_process-v2" width="585" height="220" class="aligncenter size-full wp-image-263" /></p>
<h3>1/ idea!</h3>
<p>Every project starts with ideas. Some are good, some aren&#8217;t and some need to evolve.</p>
<h3>2/ research</h3>
<p>Research is a multi-faceted problem solving tool. It can involve any or all of the following:</p>
<ul>
<li>Finding inspiration from anywhere.</li>
<li>Learning how others have solved the problem.</li>
<li>Discovering what competitors are doing.</li>
<li>Uncovering what related elements exist.</li>
<li>Gathering the history of the company the work is being done for.</li>
</ul>
<h3>3/ incubate</h3>
<p>Ideas grow with time. A break can bring clarity and a new perspective. The subconscious mind can process problems while other pieces are in progress.</p>
<h3>4/ refine</h3>
<p>The transition from sketch to graphic reality takes more than a few clicks of a mouse. Maybe the layout sketch felt right on paper, but now that it&#8217;s laid out on screen with images in place, the proportions aren&#8217;t quite right. Or the copy is running too long. Any number of variables can create the need for adjustments.</p>
<h3>5/ sketch</h3>
<p>Simple thumbnail sketches allow ideas to be organized visually. Sometimes it&#8217;s easier to describe your idea with a sketch than with words. Sketches also provide a  quick way to explore organizational possibilities.</p>
<h3>6/ first round</h3>
<p>The first review can provide insight and can serve as an indicator for direction on the next phase. Course correction or new insights may be needed, directing the design back to previous phases.</p>
<h3>7/ second round</h3>
<p>The second review offers opportunity for further discussion and visual adjustment.</p>
<h3>8/ final concept</h3>
<p>The finished product is ready. While the solution may feel effortless, it&#8217;s actually the product of much research and visual development.</p>
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